A barber at Ashgrove & Son finishing a straight razor shave

Fitzrovia, London — Established 1948

A proper
chair to sit in.

Three generations of scissor work, open blades and hot towels on Pellmore Lane. No walk-ins, no queue tickets — your name goes in the ledger.

Take the Chair

1948

First chair fitted

3

Generations at the strop

11

Barbers trained in-house

4

Chairs, never more

Page 01 — The Ledger

We kept the floor, the strop and the habit of writing names down by hand.

Harold Ashgrove opened the shop the year the rationing eased, with two chairs bought secondhand from a hotel on Great Portland Street. One of them is still in use — re-leathered twice, oxblood both times, because his son refused to consider another colour.

We take four clients an hour, not nine. Every cut begins with a conversation and ends with a brush-down and a note in the ledger about what we did, so the next visit starts where this one stopped.

“If the man in the chair is in a hurry, we send him somewhere else — kindly.”

Callum Ashgrove, third generation

Straight razor, brass clippers and badger brush on aged paper

Fig. 1 — Harold's kit, still on the counter

Page 03 — The Chairs

Four chairs. Three barbers. One ledger.

Oxblood leather chairs and brass fittings inside the Ashgrove & Son shop

Page 04 — The Room

Green tile, brass rail, one radio.

The counter is marble from the original fitting. The tile was laid in 1948 and repaired twice. There is coffee in the morning, malt after four, and a rule against speakerphones that we enforce without apology.

Tuesday — Friday
08:00 — 19:30
Saturday
08:00 — 18:00
Sunday
10:00 — 16:00
Monday
Closed — blades honed
Directions & house rules →

Page 05 — The Appointment

Put your name in the book.

Take the Chair