The Shop — Pellmore Lane

Two doors from the corner.

Interior of Ashgrove & Son with oxblood chairs and green tile

Address

41 Pellmore Lane, Fitzrovia, London W1T

Goodge Street is a four-minute walk; come out south and take the second left. Look for the green tile and the brass plate — there is no sign above the door and there never has been.

+44 20 7946 0188chair@ashgroveandson.co.uk

Hours

Tuesday — Friday
08:00 — 19:30
Saturday
08:00 — 18:00
Sunday
10:00 — 16:00
Monday
Closed — blades honed
Take the Chair

House rules

No walk-ins

Every chair is spoken for. We'd rather turn you away at the door than rush the man already sitting down.

Phones face down

Take the call outside on the step. The room is quieter than you expect and everybody hears everything.

Arrive at the hour

Not before. There is no waiting room — the bench by the window seats two, generously.

Cancel by noon

The day before, and there's no charge. After that we hold half, because the hour is gone.